Badvertising: the Case of Guitar Hero

Cross-posted to Bucking the Wave.

The problem with some advertising campaigns is that they aren’t that original to begin with and then they never change. Exhibit A, Guitar Hero. Their current advertising campaign involves putting various celebrities, athletes, and supermodels into collared shirts and tube socks and dancing around a big house a la Tom Cruise in Risky Business.

At first, I found these commercials moderately amusing. Look! Celebrities and athletes kickin’ it just like us regular folks by playing Guitar Hero. Even funnier to think about them dancing around their respective houses dressed like that. But then, I began to get a bit uncomfortable…

Why does Kobe Bryant get to wear long baggy shorts when Heidi Klum is put in lingerie?


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